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Insights

Let it go

By Insights

The saying (and the Sting lyric) goes that if you love someone, set them free.  This really never made sense to me. How do you let go of someone, or…

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A love that’s true

By Insights

Marketers, designers and strategists talk about creating meaningful experiences for consumers; creating products that people love. We develop and espouse formulas for creating emotional connections between customers and brands. It’s…

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Marketing nomad

By Insights

After three weeks of living out of suitcase in San Francisco, Oakland, LA and Mexico City, I’m finally settled in San Miguel de Allende for the next six months. Yeah….

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Interrelated

By Insights

I just read an excellent post by Geoff Livingston (posted on Social Media Explorer) on the importance of tactical brilliance in social media marketing. I agree – executing the details…

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Surreal San Miguel

By Insights

OK, I’ll admit to having a few chemically aided hallucinogenic experience in my youth, and for a number of reasons I’m no longer really interested in giving it another go….

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