You’re a U.S. mainstream consumer in the deli section of the supermarket. Does this make your mouth water? FUD (an acronym for the Spanish words Fino, Único y Delicioso and…
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NewsCred just released a nice report on how millennials respond to brand content marketing – The Millennial Mind: How Content Drives Brand Loyalty. They surveyed 501 millennials about how, why,...
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Content is king. That’s what Bill Gates said in 1996. “Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of…
Marketers, designers and strategists talk about creating meaningful experiences for consumers; creating products that people love. We develop and espouse formulas for creating emotional connections between customers and brands. It’s…
After three weeks of living out of suitcase in San Francisco, Oakland, LA and Mexico City, I’m finally settled in San Miguel de Allende for the next six months. Yeah….
I just read an excellent post by Geoff Livingston (posted on Social Media Explorer) on the importance of tactical brilliance in social media marketing. I agree – executing the details…
I’m a big fan of lists. Being organized, having a plan, prioritizing – these things make life easier and more productive. And how satisfying is it to check off those…
OK, I’ll admit to having a few chemically aided hallucinogenic experience in my youth, and for a number of reasons I’m no longer really interested in giving it another go….
It’s spider season. Every few years it seems the spiders proliferate in Potrero Hill. Just in time for Halloween, there are perfectly symmetrical webs spanning tree branches and fences, complementing…