Content vs presentation

By October 9, 2012 June 12th, 2015 Insights

I stumbled across this Etsy shop just now, courtesy of my addiction to dooce. Seriously, have you ever seen a more hideous 60’s glass bowl presented more beautifully? And priced at $16.50 no less! Now imagine it among a pile of other “treasures” on a dirty blanket in front of someone’s garage… what would you pay? The person running this shop has a wonderful racket.

I’m reminded of all the times I’ve had to market things whose content value was questionable, but made fascinating through fabulous presentation. Or seen great content whose desirability was diminished by its surrounding context. What jewels do we overlook? What baubles do we prize for the wrong reasons?