Berlin Bar & Bistro is a restaurant in the colonial Mexican town of San Miguel de Allende. While a familiar venue for local patrons, a number of factors were contributing to a dwindling customer base.
New ownership sought to reinvigorate the brand and marketing to bring back former loyalists and entice new segments outside the local community. We collaborated with the new owners to hone in on a clear positioning that highlighted the best of Berlin Bar & Bistro and used that as a basis to produce advertising and the establishment’s new bilingual website, berlinmexico.com.