Caves du Vin is a 5000 sq.ft. wine storage facility located in Berkeley, CA. Opened in late 2018, the facility caters to wine collectors from the Bay Area, Napa, and Sonoma regions seeking convenience, security, and confidence that their collection will be maintained in optimal conditions. The company needed a brand strategy that would reflect these benefits and appeal to a sophisticated clientele.
Working closely with the founder, we developed a new brand identity, messaging, website, and collateral to help launch the company. In addition, we advised on marketing strategy and future website integrations to facilitate reservation and payment automation.