Charmant Vineyards case study image

Located in the Santa Cruz Mountains, Charmant Vineyards is a small, family-owned winery that aspires to create wines that are both unconventionally authentic and charmingly elegant. Having taken over the vineyard lease and wine-making operations from the previous owner, the new owners, Eug and Jules Theron, needed to establish a new brand and label that reflected their personal approach.

Through in-depth interviews with the owners, a brand workshop, competitive review, and immersion into their property and process, we developed a new brand identity, wine label, and website that expresses the terroir, their wine, and their story.