Experiencing tremendous growth, and with a new strategic business plan in hand, the Chitresh Das Dance Company (CDDC) realized the importance of creating a comprehensive marketing and communications plan to support and further their goals.
Klarquist worked collaboratively with Contemporánea and CDDC to understand stakeholder desires and organization capabilities, and analyzed audience research to provide a consumer point of view which was previously under-emphasized. Klarquist contributed to the development of a strategic marketing and communications plan that provides a new consumer-based approach to marketing and lays the groundwork for a legacy-building plan.