The Pacific Firm

The Pacific Firm is a boutique executive search firm with a strategic mindset, national reach, and firm belief that there is no substitute for the human touch when it comes to finding top-tier leaders. Their clients range from early stage start-ups to the Fortune 100. Since 2000, The Pacific Firm has been ranked in the top 10 of Bay Area retained executive search firms and since 2019 has been included among the top executive search firms in Forbes list of America’s Best Recruiting Firms.

With increasing competition from online job listing sites, the company needed a more compelling story, online presence, and visibility push.

Working closely with the founder and CEO, we developed a refreshed positioning and messaging, new website, and collateral. In addition, we launched a PR effort to enhance visibility and search, and provide content for client outreach.